Most of the companies that have already created a corporate blog try to attract as much targeted traffic as possible. In this article, we will discuss in what ways you can achieve this.

Content publishing

Explore the topics that you plan to write about in the blog, acquaint the reader not only with the company’s products or services, but also with what specific problems they solve with the help of them. Announce new products and company press releases, increase audience confidence, show expertise in publications.

Blog design and functionality

The blog should be as simple and straightforward as possible, so there is no need to make it difficult for readers to access the content. A blog can consist of classic blocks – a central block with the publication itself and a sidebar on the left or right side of the blog, with a list of headings, a subscription field, useful banners, and the like.

Images for publications

If it is not possible to independently create unique images for each publication, then use free images from stock services.

Blog on social networks

Add share buttons on VKontakte, Facebook and other social networks so that blog readers can post the publication they like in one click. This gives your blog a better chance of getting more mentions on social media and getting more traffic.

Subscribe to blog

Add a form or a “subscribe” button where the reader can leave their email. Subscribers will be able to receive useful information and new publications, and you will form a client base of email addresses.

Blog search

If a sufficiently large amount of materials has accumulated in the blog, then it will be much easier for the reader to find the desired publication using a search on the site.

Guest posting

Add a form to your blog through which the reader can add or send their articles to your blog. Such a guest posting may be of interest to different companies and potential partners.

SEO publications

Write not for SEO and search engines, but primarily for people. Do not stop working with posts after posting, but regularly monitor the positions and traffic of search engines. The publications should be finalized and updated.